![]() They need the energy but don't want liquid). He targeted truckers (who better than truckers? Getting the product into stores was HARD.īut Bhargava came up with a few genius strategies. He figured out how to mix the ingredients into a 2.5oz shot.ħ. He didn’t want to compete with Red Bull & Coke In 2003, Bhargava had retired, but at a natural products trade show, he drank an “energy drink” that claimed to boost productivity.īut there was one key issue, he had to chug a ton of it to get the effects.Ħ. 12 years later, his parents called from India asking for help turning around their plastics business.Īfter turning around their family business, he spent the next 15 years buying up other struggling plastic and chemical businesses.ĥ. In the "stagflation" economy, he couldn't find work and moved back to India to pursue a spiritual quest.Ĥ. In 1972, he got into Princeton but dropped out a year later. He bought a $400 truck and cleaned out debris in rough Philly neighborhoods.ĭespite the danger and rough work, he made $600 that summer.Īfter turning his first profit, he was hooked.ģ. At age 17, he started his first business. His family went from Indian affluence to living in an $80 per month West Philly apt. In 1967, his family moved to the US so his dad could get his PhD at Wharton.Ģ. Manoj Bhargava was born in Lucknow, India in 1953. ![]() The craziest part: He dropped out of Princeton and spent 12 years meditating.ġ. He started a multi-billion $$ business at 55 years old.
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